Pricing
Asking, “How much does modelling or rendering cost?” is like asking “How much does a house cost?” Answer is – it depends on size, location (city, area within city, state), construction materials, facilities (garden, home theatre, swimming pool) etc. It can cost anything from ₹50 lacs to ₹5 crore, or more.
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Similarly, modelling and rendering costs have a wide range based on the size of your project (a single-story house, apartment, commercial complex etc.), and also based on the graphics product you choose - images, walk through videos etc. Below figure will give you a broad sense of the cost range.
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Rendered image: ₹12,000 to ₹17,000
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Additional images of the same scene setup: ₹4,000 to ₹7,000
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Animated video or walk through: ₹60,000 to ₹1 lac per minute
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Please use the below form to get a no-obligation quote for your project.
Pricing
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Rendered image: A$300 to A$800 per image
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Additional images of the same scene setup: $100 to $250 per image
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Animation video: A$2,000 to A$5,000 per minute
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Interactive virtual environments (Merlin, AnimPlus): Starts at A$5,000/project
*Please submit query to obtain quote for your specific job.
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Is visualisation right for you?
Useful questions to help you decide, based on your specific case.
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Home owner, trying to decide? ask following questions:
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What is your total budget for the build or renovation?
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What percentage will be the rendering cost? (get a quote)
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Is it important for you to get the design details right or willing to compromise?
Architect or interior designer? consider following:
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Is it a high-value customer with big expectations?
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Will renders make it easy to explain your design?
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Will your client appreciate the added clarity?
For engineering/industrial project, ask following:
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What is the project budget? Visualisation would be what percentage of that?
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Is product/process complex?
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Can your customers easily understand your product/process by looking at drawings, calculations, tech-specs, written descriptions and your verbal explanation?
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Will visualisation help you reach more people faster? (social media and mass media channels)
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Is bringing all stakeholders on the same page critical to reduce risk of misunderstanding, construction delays and cost of rework?
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Pricing Guide
Asking, “How much does visualisation cost?” is like asking “How much does a house costs?” Answer is – it depends on size, location (suburb, city, state), construction materials, facilities (home theatre, swimming pool,..) etc. It can cost anything from A$300k to A$3million or more.​
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In Australia, price for a single rendered image can range from as little as A$300 to A$3,000, depending on the complexity of the job. If you have a clear/fixed design, you can expect to pay closer to the lower end of this range. Whereas, if you have a design idea which you need to test, by trying various rendered images, then this iterative process can cost over $1,000 per image.
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If more images need to be generated for the same scene, by only changing camera angles, these additional images would be much cheaper than the first image. In short, a final or more complete design will result in less visualisation cost. Whereas a work-in-progress type design idea will naturally cost more, because you are using visualisation as an optimisation tool.
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Likewise, animations can cost anything from A$2,000/min to A$10,000/min or more. Same type of variables as discussed above are at play.
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Another key variable to consider is – type of service provider. There are broadly 3 types.
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Located overseas: Because of the digital nature of the product, a lot of overseas companies (usually based in Asia or Eastern Europe) can easily offer service in Australia. Main benefit of such a provider is low price. Drawbacks are, lack of reliability, language barriers and other communication issues, and delays due to time zone differences.
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Located in Australia: This would be a company registered in Australia and having all the staff located in Australia. Such a provider would be more reliable, approachable, easy to communicate with, and subject to the local laws of data protection and confidentiality. The drawback would be high price of service.
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Hybrid: This would be a company registered in Australia with overseas production facility. At least key staff and contact persons would be Australia based, with more labour-intensive team based overseas. A reliable hybrid provider combines best of both worlds. They are not as expensive as wholely Australia based companies, and give you the same benefits of reliability, ease of communication and are subject to local laws and regulations.​​
Is it worth spending on visualisation?
If you want a short animation for a YouTube video, a high-end 3D animation is probably an overkill and too expensive. A freelance artist, based overseas could be your best option. If you are a business with product or process demonstration for a valuable customer, consider the following points.
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How much is the project worth (total budget)? Visualisation would be what percentage of that?
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Is product/process complex?
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Can your customers easily understand your product/process by looking at drawings, calculations, tech-specs, written descriptions and your verbal explanation?
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Will visualisation help you reach more people faster? (social media and mass media channels)
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Is bringing all stakeholders on the same page critical to reduce risk of misunderstaning, construction delays and cost of rework?
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If you are unsure, we are happy to chat and help you figure out if visualisation is right for you. Just fill in the query and we'll get in touch.
--- swami ---
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